Innovation Strategy Answers from Technology Mapping

Our Business

Patent Insights^® provides innovation strategy answers to executives who make high-risk R&D projects/program or acquisition decisions.

Our patented tools save time and money by allowing us to screen very broadly to find unusually accurate answers to a client’s innovation and R&D questions, a unique competitive advantage.

While our methods can improve product development or acquisition an any stage, our services fit best at the fuzziest part of the fuzzy-front end when nothing is clear and everything is possible.

The Problem

Planning for a next generation product is a stunningly difficult problem. Most of the time, there are multiple technology options from which to choose. Often, the options are incompletely documented. As a result, technology selection has been a very high-risk proposition and fails often.

Many organizations listen to the voice of the customer and to marketing research to make product development decisions. However, the customer is not always right.

Some organizations have chosen to reduce technology investment/R&D risks by relying more heavily on open innovation, licensing or acquisition decisions. But, licensing or acquisition decisions bring other types of risk and require organizational assimilation skills that are also unusual.

The Solution: Better Information

Patent Insights is a leader in the emerging field of business analytics for new product development and innovation management. By mixing science & technology trends with marketing insight and informative visualizations, we can correctly assess the competitive risks and make remarkably accurate long-range forecasts of technology trends, new products and future competitors. See how. As a result, we help managers and investors make some of their most difficult and high-risk decisions.

What Makes Patent Insights Unique?

Decades of experience, a unique (patented) set of tools and an approach that has been tried and tested.