Product Innovation ANSWERS for more Accurate R&D Decisions

      Information for R&D Decisions that Get Behind the Hype

Patent Insights provides product innovation ANSWERS to R&D executives, managers, project leaders and investors who make new product development decisions or product innovation decisions, M&A decisions or similar innovation management decisions.

The fuzzy front end of product innovation research is our specialty. Patent Insights has the tools and processes to save you time and money with your new product innovation management problem and to provide the ANSWERS you need to make well informed new product development decisions, a unique competitive advantage.

One Customer
said he…

"found new business areas
we hadn't considered,

shut the doors on some
areas we shouldn't pursue,

identified new targets
for growth and

opened new potential
avenues for our company."

R&D Program
ANSWERS from
Technology Analytics

Technology Intelligence
from patterns in
patenting & publication

Accurate long-range
technology forecasts

Predict new product
introductions & consequences
for competition

Predict stock movements
when technology
is the driver

Pick better partners,
vendors or acquisitions

Know what others
can only guess

Call Today
847-249-2712

Get behind the hype in a new technology with an ENTR Report™.
Use our Product Innovation Consulting services.
Start with a Seminar or Workshop.

       

      Product Innovation Predictions with Long-Range Accuracy

By combining science and patent mapping visualizations, market and financial information and business behavior, we can routinely predict with stunning long-range accuracy …
•  how new technology will evolve,
•  which new products can emerge,
•  the nature of the competition and
•  which players are likely to be successful.

      Best Kept Secret on the Planet!

Analyzing the market AND the product innovation landscape together at the beginning of a project or program has several benefits.
•  More and better ideas.
•  A uniquely robust understanding of the competition.
•  Key information about product risks for decisions BEFORE heavy investment.
•  Communication tool for helping managers with different skills and vocabularies.

      How it Works. Why it Works.

Product innovation is a process. Recent publications by O’Connor, Christensen, Davenport, Chesbrough and others have outlined the framework for the innovation process and strategies for innovation management. With the framework, innovation can be tracked and planned IF it is also measured properly. See how to measure innovation.

There are powerful forces at work that causes business to publicly disclose their innovation plans, but you must know where to look to find the disclosures. See Patent Insights’ blog post for more on why mapping works.

      The Problem with "Traditional Practices"

Planning for a next generation product innovation is a stunningly difficult problem. Most of the time, there are multiple product innovation options from which to choose. Often, the options are incompletely documented. As a result, new product innovation management has been a very high-risk proposition and fails often.

Many organizations listen to the voice of the customer. However, the customer is not always right. Other organizations rely on marketing research to make product development decisions, but sometimes even marketing research is not enough!

Some organizations have chosen to reduce technology investment and R&D risks by relying more heavily on open innovation, licensing or acquisition decisions. But, licensing or acquisition decisions bring other types of risk and require organizational assimilation skills that are also unusual.

      Patent Insights: a Leader in Product Innovation Management

Patent Insights is a leader in the quietly emerging field of business analytics for new product innovation and innovation management. By mixing science & technology trends with marketing insight and informative visualizations, we can correctly assess the competitive risks and make remarkably accurate long-range forecasts of technology trends, new products and future competitors. See how. As a result, we help managers and investors make some of their most difficult and high-risk decisions.

      What Makes Patent Insights Unique?

Decades of experience, a unique (patented) set of tools and an approach that has been tried and tested.

Why work with us?  Six main reasons!

How can you work with us?
      Sponsor a seminar or workshop.
      Purchase an ENTR Report™.
      Use our custom consulting services. We’ll help define your problem.

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