Technology Strategy for New Products
Answers from Business Analytics
Answers from Business Analytics
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Welcome to Patent Insights, Inc.
Patent Insights provides technology market research reports and technology risk management consulting. Our reports contain the answers you need to make high-risk decisions about new product strategy development and business development activities faster and more accurately.
Patent Insights is a leader in the emerging field of business analytics, a segment of business intelligence. We use collections of patents (and other literature) to identify technology trends. Then, we mix the technology trends with information from marketing research and visualize the results to facilitate decisions by technical and non-technical managers. By mixing technology and market perspectives, we can correctly assess the competitive environment and form remarkably accurate long-range forecasts of future trends, new products and future competitors. As a result, we help managers make some of their most difficult and high-risk decisions.
New Product Development Decisions R&D Investment Decisions
Business Development Decisions Competitor Analysis
Merger, Acquisition Decisions Licensing Decisions
Reliable, Accurate Answers to Your Questions
One executive customer said that his organization “found new business areas we hadn't considered, shut the doors on some areas we shouldn't pursue, identified new targets for growth and opened new potential avenues for our company.”
Patent Insights has been mapping technology for more than six years. Our products include consulting, technology marketing research reports and software. Our clients include business development, business analysts, technology brokerage and R&D from Fortune 500 companies, mid-sized companies, start-ups and an equity research firm.
What Makes Patent Insights Different?
DECADES OF EXPERIENCE. Our founder has been mapping patents in
corporate R&D settings for decades. Our process is robust and proven.
UNIQUE APPROACH. At Patent Insights, we mix market and technology
information. Then, we cast that information into a business context. By
providing a business context, we help both technical and non-technical
managers communicate about very complex and difficult problems.
UNIQUE TOOLS. Patent Insights has pioneered visualizations that make
complex problems clear. When complexity is reduced, uncertainty is
reduced. As a result, decisions can be made faster and more accurately.
ANSWERS! Our products are reports that contain the answers you need.
Technology Mapping: A Competitive Advantage!
Technology selection or investment decisions are HIGH RISK decisions for managers because they reach far into the future where solid information is scarce. With tight budgets and relentless worldwide competition, organizations need every advantage they can find. Technology mapping yields amazingly accurate long-range forecasts of technology developments. As a result, you can make more accurate, more confident decisions.
Making accurate strategic decisions will be even more important in the future. The 2008 IBM Global CEO Survey reports that “organizations are bombarded by change and are struggling to keep up.” The survey suggests that organizations need to become
- "innovative beyond customer imagination”
- "disruptive by nature”, and
- comfortable with outside collaboration.
To be innovative, disruptive and comfortable with outside collaboration and especially if risk also needs to be controlled, new organizational processes will be needed. We believe that a key competency for the future will be the ability to use technology mapping to efficiently identify strategic trends, challenges, threats and opportunities.
We define technology mapping as a business or opportunity analysis process which typically supports strategic technology decisions including R&D program selection or investment decisions, business development decisions, competitor analysis, and acquisition or licensing decisions. Technology maps include patent maps, maps of science and trade literature, regulatory literature maps, product introduction maps and the like. The result of the mapping process is a comprehensive analysis that leads to more accurate and more confident decisions.
While technology mapping is often seen as new process, the key ideas are not new. The foundation for interpreting technology maps has been laid by Christensen, Chesbrough, Davenport, Ashton & Klavans and others. In addition, see our chapter on Technology Mapping (published by SCIP).
Contact Us
Patent Insights has been mapping technology for more than six years and our founder has been mapping technology as part of his research programs for decades. The process is robust and proven. Patent Insights can help with custom research on your technology problem and our emerging market research. Call today. Phone: 847-249-2712.
Patent Insights provides technology market research reports and technology risk management consulting. Our reports contain the answers you need to make high-risk decisions about new product strategy development and business development activities faster and more accurately.
Patent Insights is a leader in the emerging field of business analytics, a segment of business intelligence. We use collections of patents (and other literature) to identify technology trends. Then, we mix the technology trends with information from marketing research and visualize the results to facilitate decisions by technical and non-technical managers. By mixing technology and market perspectives, we can correctly assess the competitive environment and form remarkably accurate long-range forecasts of future trends, new products and future competitors. As a result, we help managers make some of their most difficult and high-risk decisions.
New Product Development Decisions R&D Investment Decisions
Business Development Decisions Competitor Analysis
Merger, Acquisition Decisions Licensing Decisions
Reliable, Accurate Answers to Your Questions
One executive customer said that his organization “found new business areas we hadn't considered, shut the doors on some areas we shouldn't pursue, identified new targets for growth and opened new potential avenues for our company.”
Patent Insights has been mapping technology for more than six years. Our products include consulting, technology marketing research reports and software. Our clients include business development, business analysts, technology brokerage and R&D from Fortune 500 companies, mid-sized companies, start-ups and an equity research firm.
What Makes Patent Insights Different?
DECADES OF EXPERIENCE. Our founder has been mapping patents in
corporate R&D settings for decades. Our process is robust and proven.
UNIQUE APPROACH. At Patent Insights, we mix market and technology
information. Then, we cast that information into a business context. By
providing a business context, we help both technical and non-technical
managers communicate about very complex and difficult problems.
UNIQUE TOOLS. Patent Insights has pioneered visualizations that make
complex problems clear. When complexity is reduced, uncertainty is
reduced. As a result, decisions can be made faster and more accurately.
ANSWERS! Our products are reports that contain the answers you need.
Technology Mapping: A Competitive Advantage!
Technology selection or investment decisions are HIGH RISK decisions for managers because they reach far into the future where solid information is scarce. With tight budgets and relentless worldwide competition, organizations need every advantage they can find. Technology mapping yields amazingly accurate long-range forecasts of technology developments. As a result, you can make more accurate, more confident decisions.
Making accurate strategic decisions will be even more important in the future. The 2008 IBM Global CEO Survey reports that “organizations are bombarded by change and are struggling to keep up.” The survey suggests that organizations need to become
- "innovative beyond customer imagination”
- "disruptive by nature”, and
- comfortable with outside collaboration.
To be innovative, disruptive and comfortable with outside collaboration and especially if risk also needs to be controlled, new organizational processes will be needed. We believe that a key competency for the future will be the ability to use technology mapping to efficiently identify strategic trends, challenges, threats and opportunities.
We define technology mapping as a business or opportunity analysis process which typically supports strategic technology decisions including R&D program selection or investment decisions, business development decisions, competitor analysis, and acquisition or licensing decisions. Technology maps include patent maps, maps of science and trade literature, regulatory literature maps, product introduction maps and the like. The result of the mapping process is a comprehensive analysis that leads to more accurate and more confident decisions.
While technology mapping is often seen as new process, the key ideas are not new. The foundation for interpreting technology maps has been laid by Christensen, Chesbrough, Davenport, Ashton & Klavans and others. In addition, see our chapter on Technology Mapping (published by SCIP).
Contact Us
Patent Insights has been mapping technology for more than six years and our founder has been mapping technology as part of his research programs for decades. The process is robust and proven. Patent Insights can help with custom research on your technology problem and our emerging market research. Call today. Phone: 847-249-2712.
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